About this spot
Ugly Bakery proves that imperfect loaves often yield the most flavorful crusts and soft interiors, drawing crowds from Mapo for their rustic sourdoughs and dense baguettes. The shop's no-frills atmosphere focuses entirely on high-quality bread baked fresh daily, making it a reliable stop for travelers seeking authentic Korean bakery culture without tourist traps.
💡 Tips before you go
- Order the 'Ugly' sourdough loaf immediately upon opening to secure the warmest batch before the day's supply sells out.
- Bring cash only, as this Mapo location frequently does not accept credit cards or mobile payments.
- Avoid ordering large quantities if you plan to walk around the neighborhood, as the crusts harden quickly once cooled.
Common Questions
How much does Ugly Bakery cost?
Individual loaves range from $4 to $8 USD depending on size and type, with a full family-sized sourdough costing around $12.
Where is Ugly Bakery?
Located in the Mapo neighborhood of Seoul at 73 World Cup-ro 13-gil (1st Floor), just a short walk from the main World Cup Station area.
What should I order first?
Start with their signature 'Ugly' sourdough or the dense baguette, as these items sell out fastest and are baked in small morning batches.
About this page
Restaurant: Ugly Bakery
Cuisine: Bakery
Location: Mapo, Seoul, South Korea
Source: Curated from local review platforms