About this spot
This artisanal bakery in Bukchon combines French baking techniques with Korean sensibilities, producing pastries that locals queue for daily. The bakers here focus on seasonal ingredients and traditional fermentation methods that create depth in both sweet and savory offerings. The small space means everything sells out quickly, making each visit feel like securing something precious.
💡 Tips before you go
- Arrive early in the day for the best selection as popular items sell out
- Try their seasonal pastries that incorporate Korean ingredients
- The bakery's location in Bukchon makes it perfect for exploring the hanok village
Common Questions
How much does Paper & Cup cost?
Artisanal pastries range from 3,000-7,000 KRW ($2-5 USD) with coffee drinks around 4,000-6,000 KRW
Where is Paper & Cup?
Located at 10 Bukchon-ro in Jongno District, within the traditional Bukchon hanok village
What should I try at Paper & Cup?
Their croissants and seasonal fruit tarts are particularly popular, along with Korean-inspired pastries featuring local ingredients
About this page
Restaurant: PAPER & CUP
Cuisine: Bakery
Location: Jongno, Seoul, South Korea
Source: Curated from local review platforms