About this spot
Jongno 3(sam)-ga Pocha Street isn't a single building but a vibrant alleyway packed with small bars and eateries where locals gather late at night. You'll find yourself navigating crowded rooms filled with the hum of conversation, dim lighting, and tables cluttered with soju bottles and side dishes like kimchi jjigae or spicy anchovy soup (saeujeot-tang). The neighborhood buzzes with energy as you hop from one spot to another, experiencing Seoul's authentic nightlife culture firsthand.
💡 Tips before you go
- Order a bottle of soju to share among your group, as it is the standard social lubricant for these gatherings.
- Expect to pay by the hour or per person depending on the specific pocha you enter, with prices varying wildly from 5,000 KRW to 20,000 KRW per head.
- Look for the red lanterns hanging outside; they mark the entrance to traditional drinking rooms that often require a hostess to guide you inside.
Common Questions
How much does Jongno 3(sam)-ga Pocha Street cost?
Prices vary by individual establishment, but expect to pay between 5,000 KRW ($4 USD) and 20,000 KRW ($16 USD) per person per hour, plus the cost of your soju and side dishes.
Where is Jongno 3(sam)-ga Pocha Street?
It is located at 132 Jong-ro in the historic Jongno District of Seoul, easily accessible on foot from Myeongdong Station or Gwanghwamun Station.
What should I order first-time visitors?
Start with a bottle of soju and ask for 'banchan' (side dishes) like kimchi, fried pork belly (samgyeopsal), or spicy seafood stew to try the local favorites.
About this page
Restaurant: Jongno 3(sam)-ga Pocha Street
Cuisine: Bar
Location: Jongno, Seoul, South Korea
Source: Curated from local review platforms