About this spot
ETF Bakery in Jongno serves warm, buttery croissants and flaky Danish pastries that rival European standards without the tourist trap markup. The shop's small counter creates an intimate vibe where locals queue up for fresh morning batches before the crowds arrive.
💡 Tips before you go
- Order your pastry immediately upon entering to secure a spot before the day-old items are pulled from the case.
- Bring cash only, as this traditional bakery does not accept credit cards or mobile payments.
- Try the almond cream Danish while it is still warm for the best texture contrast.
Common Questions
How much does ETF Bakery cost?
A single pastry typically ranges from 4,000 to 8,000 KRW (approx. $3–$6 USD), with a full breakfast combo around 12,000 KRW.
Where is ETF Bakery?
Located in the historic Jongno district of Seoul, near Gyeongbokgung Palace; check Google Maps for the exact entrance on the narrow side street.
What should I order first thing in the morning?
Ask for the 'fresh out of the oven' batch of butter croissants or the seasonal fruit tarts, which are often reserved for early risers.
About this page
Restaurant: ETF베이커리
Cuisine: Bakery
Location: Jongno, Seoul, South Korea
Source: Curated from local review platforms