About this spot
In the bustling Ikseon-dong neighborhood, this bakery specializes in sogeumppang (salt bread), a crispy, chewy loaf that is distinctly different from standard Western sourdough. The dough is brushed with sesame oil and topped with coarse sea salt before baking to achieve an addictive crunch. Locals flock here for the savory, umami-rich flavor profile that perfectly complements a cup of strong Korean coffee.
💡 Tips before you go
- Order the sogeumppang immediately upon arrival as it sells out quickly during peak tourist hours in Jongno District.
- Bring your own reusable bag or wrap the warm bread in newspaper to prevent the crust from softening too fast.
- Pair a slice of salt bread with a side of ssamjang if available for dipping to enhance the savory notes.
Common Questions
How much does Jayeondo Sogeumppang cost?
A single piece typically ranges from 3,000 to 5,000 KRW (approx. $2.50 - $4 USD), depending on the specific salt bread variation.
Where is Jayeondo Sogeumppang & Jayeondoga?
It is located at 21-17 Supyo-ro 28-gil in Ikseon-dong, Jongno District, Seoul, easily found within the narrow alleyways of this trendy area.
What should I know about ordering salt bread?
The bread is best eaten fresh and warm; ask for it to be wrapped in paper rather than plastic to maintain the signature crispy texture on the outside.
About this page
Restaurant: Jayeondo Sogeumppang (Salt Bread) & Jayeondoga
Cuisine: Bakery
Location: Ikseon-dong, Seoul, South Korea
Source: Curated from local review platforms